The Marketing Information Guide

The Marketing Information Guide

4.11 - 1251 ratings - Source

518 Response Latency: New Measure of Advertising. ... response latency measure had good predictive validitya€”a model was developed which converted response latency data to probability ... System from l946 to l97l; and Archibald Crossley, founder of Crossley Surveys and originator of many market research techniques, anbsp;...

Title:The Marketing Information Guide
Publisher: - 1977

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