Strategic Management Cases: An Integrated Approach

Strategic Management Cases: An Integrated Approach

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This version of the text is comprised of a high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.For example, Seattle Gift Shop now has its own WebStore at www.seattlesgifts. com. ... As one business owner commented, a€œNot only has WebStore increased my sales dramatically, but also its easy-to-use tools give me complete control of the look and feel of my site. ... In 2007, Amazon pushed to dominate the online the online book-downloading business when it announced its new Kindle book reader.

Title:Strategic Management Cases: An Integrated Approach
Author: Charles Hill, Gareth Jones
Publisher:Cengage Learning - 2012-02-21

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