Programmed learning aid for principles of marketing

Programmed learning aid for principles of marketing

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This PLAID for Principles of Marketing is a programmed study and review guide intended to present the basic content of marketing in a concise and ... Its easy-to- use format makes self-study and self-testing an interesting challenge to the reader. ... Preparing for CLEP exams; 10. Updating marketing management information; and a host of other situations where an intelligent marketing attitude is required.

Title:Programmed learning aid for principles of marketing
Author: William T. Ryan
Publisher:Richard d Irwin - 1980-12

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