Pricing Perspectives

Pricing Perspectives

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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.Notes on Contributors Miguel Bendrao Baltazar is a senior lecturer at the University Center CAcsar Ritz, in Brig, Switzerland. His current responsibilities include teaching in class and online Bachelors of Business, Postgraduate and MBA students the courses of ... Stefan has more than ten years of experience in different marketing management positions in the utility area, especially in CRM, green poweranbsp;...

Title:Pricing Perspectives
Author: Sandra Rothenberger, Florian Siems
Publisher:Palgrave Macmillan - 2008-12-15

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